I design brands and I build products

Since when? 2008.Show me the work

MaxQ

Who am I talking to?

Hello, I’m Lee. Co-founder at MaxQ. I design brands and build products, which after nearly twenty years turned out to be one job. I love this job.

Anything new?

Amanda and I turned twenty-six of Henry’s turtles into a coloring book. Color the Shell opens www.turtletuesday.club is out Tuesday, October 27.

Tell me more
The Penn Street Tower entrance, the name lettered across a black awning, the storefront from the street, the brochure cover carrying the same wordmark, and the building’s line drawing hung in a hallway inside.

Penn Street Tower

Brand and signage

An Apple Watch walking through a prayer: Matt works here, pray for him before you go in; a spoken prayer over a voice waveform; Prayer lifted; then Tell Matt one thing he did well this week, with an I’ll do it button.

Praying on Offense

Apple Watch proof of concept

A phone on ribbed green fabric, showing the Your Money Line app mid-episode of a budgeting podcast.

Your Money Line

Product design

The front and back of the white Powerqube Mini box, the back panel naming three USB ports, two outlets and a detachable five foot cord.

Powerqube Mini

Packaging and brand refresh

A flight scheduling dashboard building itself: today’s lines, field weather, a twelve hour ceiling forecast, and a crew request waiting on an answer.

Flight Line

Interface, micro interaction, and motion design

Two juice bottles and a kraft carrier on a sunlit marble cafe table, the carrier printed with a large olive leaf and the green room wordmark, flowers tucked in behind it.

The Green Room

Brand and packaging design

A black blade sign lettered Switch, bolted to red brick under a blue sky with scattered cloud.

Switch

Branding and exterior signage

A Kelvos card on an oak desk. It reads You don’t have a brand problem. You have a decisions problem. Beside it, the four-arrow mark three ways.

Kelvos

Naming and brand identity

The poster framed in pale wood, leaning against a panelled wall in a sunlit room, bright cut paper shapes around a teacher and a ring of kids.

Adults Made Kindness Complicated

Poster

The Brightwell sign, a charcoal panel on steel standoffs against poured concrete.

Brightwell

Naming and brand identity

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