I design brands and I build products

Since when? 2008.

When anything can be made, knowing what’s worth making is the work.

MaxQ

Who am I talking to?

Hello, I’m Lee. Co-founder at MaxQ. I design brands and build products, which after nearly twenty years turned out to be the same job.

Things I made.

A poster taped to a concrete wall in low sun, covered in bright cut paper shapes around a teacher and a ring of kids, over the line Adults made kindness complicated. Kids know it does not have to be.

Poster Adults Made Kindness Complicated

Penn Street Tower

Brand and signage

A phone on ribbed green fabric, showing the Your Money Line app mid-episode of a budgeting podcast.

Your Money Line

Product design

A flight scheduling dashboard building itself: today’s lines, field weather, a twelve hour ceiling forecast, and a crew request waiting on an answer.

Flight Line

Interface, micro interaction, and motion design

Kelvos

Naming and brand identity

The Brightwell sign, a charcoal panel on steel standoffs against poured concrete.

Brightwell

Naming and brand identity

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